Two different forms of digital marketing exist
Pull or Direct Digital Marketing
Pull Digital Marketing in which the potential customer must actively look for via search engines like Google, Bing, Yahoo or the recipient has subscribed to receive content and information in the forms of emails, text messages and web feeds. Websites, blogs and streaming media (audio and video like YOU TUBE) are also examples of pull digital marketing. Articles with targeted topics are a great source to pull interested searchers. Usually users have to click through to the website to view all of the content. Online directories are still a popular avenue for advertisers and consumers. Search engine optimization aids in attracting the targeted market to a business website.
Push or Creative Digital Marketing
Push Digital Marketing is when the business sends a message without the consent of the recipients, such as banner display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not subscribed to it. (This is also known as spam). Push technologies can deliver content immediately as it becomes available and are better targeted to their database of clients, and aids in communication of new products and services or company updates with their current client base aiding in client retention.
Web Intuition can assist your business with the strategy and implementation of both creative and directional digital marketing and a balance between the two is often required to ensure ongoing business success.